
Workshops
Social Media & Influence Marketing - SEO, Strategy, Analytics & Measurement Workshop
There are many challenges when it comes to social media marketing. Some include how to create suitable content to engage your audience; to how to use social media including the advertising component offered by social media in order to achieve tangible results. This workshop will help you develop a clear social media strategy, spark new content ideas, share tips and tools to simplify the management of your social media accounts and reveal ideas how to grow your social following.
- Marketing managers
- Campaign managers
- Communications directors
- Business owners
- Brand managers
- PR managers
- Online marketers
- Website Admins and Content Specialists
- IT Specialist
This training course will utilize a variety of proven learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The training course is highly class-work based and will reflect on delegate’s current role in Social Media. The Facilitator will guide and facilitate learning using a wide variety of methods including direct input, discussions, case studies and group work.
Upon completion of this course, delegates should be able to:
- Upgrade your knowledge and skills through highly practical coursework
- Consolidate or enhance your existing social media knowledge
- Understand the potential social media holds for personal branding
- Learn how to implement social advertising campaigns
- Know how to use all major platforms, including Instagram, for your brand
- Develop content for your brand and create a content calendar
- Use social media to gain business intelligence and develop loyal fans
- Learn how to manage communities and use social media for customer
- Know how to measure and optimise your efforts using data analytics